Novigem rewards the everyday Salesforce work that keeps your data true.
A Salesforce-native gamification platform, built and run by one Salesforce specialist in the Netherlands. Points land the moment a record saves, inside the org you already use.
Why Novigem exists
The same problem, in every org
Tim Schuitemaker has worked in Salesforce orgs for more than 15 years and holds 17 Salesforce certifications. In every one of those orgs, adoption and data quality were the top issues.
Next to training, gamification is one of the few things that changes behaviour for good, and the peer-reviewed research backs that up. So in 2026 he started building it where the work already happens: inside Salesforce itself.
Tim is also managing director of GoMeddo. Novigem is bootstrapped and has one founder, so the person you talk to is the person who ships the fix.
So far
From first commit to the AppExchange
Jan 2026
First commit
Work starts on the Salesforce package.
Apr 2026
Version 1.0
The first release of the managed package.
May 2026
Public launch
With a pilot you only pay for if you continue.
Jul 2026
On the AppExchange
Salesforce security review passed and listed.
Aug 2026
Wallboard and battles
The TV leaderboard, head-to-head battles and the Challenge Library.
Sep 2026
Version 1.10
Twelve releases since April. The person you email ships them.
Product
What it looks like
Rules score the updates you care about, on any Salesforce object. Reps see their points, streaks and challenges on the pages they already open, and the team sees the leaderboard on the office TV. Every feature is on the features page.
How we build it
Three things that do not change
Everything stays inside Salesforce
Novigem is a managed package that runs in your org. Nothing is synced to an outside server, so points land the moment a record saves and your data never leaves.
Reward the work, not only the win
Closed deals already get celebrated. Novigem scores the daily updates that make a pipeline true: next steps, close dates, logged calls, worked cases.
Published prices, no long contracts
Flat monthly pricing by team size, on the pricing page for anyone to read, and 30 days notice to cancel.
How this compares with LevelEleven, Spinify, Ambition, SalesScreen and Hoopla is on the alternatives page.
Customers
Who Novigem is for
- Sales teams of 5 to 50 reps on Salesforce Lightning Experience
- Sales managers and RevOps leads tired of chasing CRM updates
- Customer success and service teams working cases and renewals in Salesforce
- Salesforce consultants and SI partners fixing adoption after go-live
“I struggled with my team not doing their basic logging/sf admin. … They are now basically addicted to logging. Good old dopamine did the trick.”
At a glance
Key facts
| Company Name | Novigem |
|---|---|
| Type | Salesforce-native sales gamification software (managed 2GP package) |
| Founded | 2026 |
| Founder | Tim Schuitemaker |
| Headquarters | The Netherlands |
| Website | novigem.com |
| Core Offering | Points, challenges, leaderboards, badges and a TV wallboard that run natively inside Salesforce |
| Pricing | Team EUR 399/month (5-15 reps), Business EUR 699/month (16-30), Enterprise custom (31+) |
| Contract Terms | Billed annually, or monthly at +20%. Cancel with 30 days notice. Pay-if-you-continue pilot. |
| Services | Package installation, KPI and rule configuration, 6-week pilot, coaching sessions |
| Communication | Email (hello@novigem.com), in English and Dutch |
| Response Time | Usually within one business day |
| Customer review | Wouter van den Bijgaart, founder of TwoFeetUp, on the Salesforce AppExchange |
| Customers Served | A handful of early customers and pilots in Europe |
| Listing | Salesforce AppExchange, security review passed |
| Competitors | LevelEleven (Ascent Cloud), Spinify, Ambition, SalesScreen, Hoopla |
| Social | LinkedIn · X · GitHub |
Novigem is listed on the Salesforce AppExchange.
FAQ
Frequently asked questions
What is Novigem?
Novigem is a Salesforce-native gamification platform. It awards quality-weighted points when people update records, and shows them on leaderboards, challenges and badges inside Salesforce.
Who founded Novigem?
Novigem was founded in 2026 by Tim Schuitemaker, who has worked in Salesforce orgs for more than 15 years and holds 17 Salesforce certifications. It is a bootstrapped, single-founder company based in the Netherlands.
Does Novigem store or export our Salesforce data?
No. The managed package runs entirely inside your org, nothing is synced or stored externally, and the Novigem team has no access to your data.
How do I get in touch?
Email hello@novigem.com, in English or Dutch. You get an answer from the founder, usually within one business day.