Behaviour design for revenue teams

Practical writing on what makes sales teams do the right things consistently. Covers gamification mechanics, Salesforce behaviour design, and building Novigem from scratch. Occasional. No noise.

• Behaviour mechanics that work inside Salesforce: points, streaks, leaderboard resets
• Research on what drives reps to actually change their daily habits
• Practical fixes for pipeline hygiene, speed-to-lead, and stage progression
• Build-in-public updates from building Novigem as a bootstrapped AppExchange product