Impact You Can Measure. Inside Salesforce.
Run a 6-week pilot and track lift in stage progression, activity quality, and manager time saved. No new tools · just better habits in Salesforce.
Measured impact
Three numbers from independent research
From peer-reviewed research on sales gamification across enterprise and B2B contexts. These are third-party findings, not Novigem pilot data.
MIT/InsideSales.com research shows leads contacted within 5 minutes are 21x more likely to qualify than those reached at 30 minutes. SAP's Sales Challenge reported 32% productivity improvement through competition and leaderboards.
Gamification usage positively correlates with satisfaction, engagement, and retention. 57.5% of customer retention variance is explained by engagement in gamified environments.
Findings drawn from 4 peer-reviewed studies across sales, microfinance, and enterprise contexts. Majority of 24 empirical studies confirm positive effects from gamification.
Pipeline Hygiene Sprint
Sample dataIllustration of the challenge impact report. Figures are placeholders, not a customer result: the numbers you see here come from your own Salesforce.
Your own data
Don't take the research on faith. Measure the lift on your own org.
Every challenge you run is measured before, during, and after in equal-length windows, so you see the real change in behavior, not a vanity spike. Activity lift tells you whether the challenge moved the needle. Retention tells you whether it held once the contest ended. Double down on the programs that work, retire the ones that don't, and prove ROI to leadership with numbers from your own Salesforce.
Research-backed
32% productivity lift. 21x lead qualification. Backed by independent research.
MIT/InsideSales.com research finds leads contacted within 5 minutes are 21x more likely to qualify than those reached at 30. SAP's Sales Challenge documented 32% productivity improvement through leaderboards and competition. A review of 24 empirical studies confirms positive effects across contexts, with gamification positively influencing satisfaction, engagement, and retention in CRM environments.
Oldroyd et al., “The Short Life of Online Sales Leads” (2011), Harvard Business Review / MIT/InsideSales.com. (21x lead qualification figure)
Hamari, Koivisto & Sarsa, “Does Gamification Work?” (2014), 47th Hawaii Int. Conference on System Science.
Liu et al., “The Power of Play in Microfinance” (2024), Journal of Behavioral and Experimental Finance.
Ahmed, “The Impact of Gamification on Sales Performance” (2025), Journal of Information Technology and Digital World. (32% productivity figure)
“Apparently all it took was playing their game: reps want to WIN. And logging stuff was not winning. But giving them achievements and leaderboards, now that’s their language.”
“I struggled with my team not doing their basic logging/sf admin. Tried many things: bugging them, begging them, making dashboards for them (that only got filled once they logged).”
“They are now basically addicted to logging. Good old dopamine did the trick.”
What would these numbers look like for your team?
Plug in your team size, deal value, and focus areas. The ROI calculator shows the projected lift based on the research above.