Impact You Can Measure. Inside Salesforce.
Run a 6-week pilot and track lift in stage progression, activity quality, and manager time saved. No new tools · just better habits in Salesforce.
Measured impact
Three numbers from independent research
From peer-reviewed research on sales gamification across enterprise and B2B contexts. These are third-party findings, not Novigem pilot data.
MIT/InsideSales.com research shows leads contacted within 5 minutes are 21x more likely to qualify than those reached at 30 minutes. SAP's Sales Challenge reported 32% productivity improvement through competition and leaderboards.
Gamification usage positively correlates with satisfaction, engagement, and retention. 57.5% of customer retention variance is explained by engagement in gamified environments.
Findings drawn from 4 peer-reviewed studies across sales, microfinance, and enterprise contexts. Majority of 24 empirical studies confirm positive effects from gamification.
Research-backed
32% productivity lift. 21x lead qualification. Backed by independent research.
MIT/InsideSales.com research finds leads contacted within 5 minutes are 21x more likely to qualify than those reached at 30. SAP's Sales Challenge documented 32% productivity improvement through leaderboards and competition. A review of 24 empirical studies confirms positive effects across contexts, with gamification positively influencing satisfaction, engagement, and retention in CRM environments.
Oldroyd et al., “The Short Life of Online Sales Leads” (2011), Harvard Business Review / MIT/InsideSales.com. (21x lead qualification figure)
Hamari, Koivisto & Sarsa, “Does Gamification Work?” (2014), 47th Hawaii Int. Conference on System Science.
Liu et al., “The Power of Play in Microfinance” (2024), Journal of Behavioral and Experimental Finance.
Ahmed, “The Impact of Gamification on Sales Performance” (2025), Journal of Information Technology and Digital World. (32% productivity figure)
What would these numbers look like for your team?
Plug in your team size, deal value, and focus areas. The ROI calculator shows the projected lift based on the research above.