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Inside sales

Inside sales gamification that rewards the follow-up as well as the quote.

Novigem scores the Leads, Tasks and Quotes your desk already saves in Salesforce. A same-day first response, a call logged with notes and a completed follow-up earn points when the record saves, so the leaderboard shows follow-through alongside volume.

01 · The problem

The volume is visible. The follow-through isn't.

An inside sales desk lives on volume: calls, quotes, follow-ups, and the next request already waiting. Counting the volume is easy. Seeing whether anyone chased it is not.

  1. 01

    Follow-ups slip when the next request lands

    A rep sends a quote and means to call back on Thursday. By Thursday the queue is full of new requests, and the follow-up was never logged as a task. A quote nobody logged a follow-up for is a quote nobody chases.

  2. 02

    Managers see totals at the end of the week

    Quotes sent and calls made add up nicely on the Friday report. Which quotes were followed up, and how fast new leads got a first answer, only shows when a deal goes quiet.

  3. 03

    A call with no notes counts as a call

    The rep who writes down what the customer asked for looks exactly like the one who clicks Log a Call and moves on. The next person to pick up the account finds nothing to work with.

  4. 04

    The first response decides the request

    An inbound request from a dealer or a customer is warmest in its first minutes. A lead that sits in New until tomorrow has had a day to ask someone else.

21x

more likely to qualify a lead when the first response comes within 5 minutes rather than 30.

Oldroyd, MIT / InsideSales.com, 2007

02 · What changes

Score the follow-through, when the record saves.

Novigem runs inside Salesforce and scores Leads, Tasks and Quotes when the rep saves them. Sending the quote stays part of the job. Completing the follow-up on it, answering a new lead the same day and logging a call with real notes are what earn points.

Illustration of one rep's day from 09:00 to 17:00: 12 quotes sent and 6 calls logged, which earn no points on their own, against 4 completed follow-ups, 2 new leads answered the same day and 3 calls logged with notes, which earn 95 points in total.

Illustration of three rules on one rep's day: follow-up Task completed, 15 points; Lead moved out of New on the day it was created, 10 points; call logged with comments of at least 10 words, 5 points. Quotes sent and calls without notes earn nothing on their own.

03 · What you get

Rules for the records a quoting desk saves all day.

Task
Follow-up completed
Subject contains Follow-upStatus is changedStatus equals Completed
+15 points
Lead
Same-day first response
Status is changedStatus not equals NewCreated Date equals Today
+10 points
Task
Call logged with notes
Type equals CallComments word count at least 10
+5 points
Quote
Quote accepted
Status is changedStatus equals Accepted
+25 points

Example rules. Points go to the Record Owner, Created By or Last Modified By.

Rules on Leads, Tasks, Events and Quotes

Lead, Task, Event and Opportunity score out of the box. Quote takes one Flow. Every condition is a field on the record the rep already saves.

Quality bars on every rule

Word counts on call notes, a status that has changed, a field that is not blank, a date of today. A bare log earns nothing; a useful one does.

Sprints, battles and leaderboards per desk

Run a timeboxed challenge on open follow-ups, scope a leaderboard to one desk, or put two desks head to head on the same rule. Goal pace tells each rep whether they are on track.

Team Pulse and a next best action

The desk lead sees engagement, goal pace and last activity per rep, needs-attention first. Each rep gets one suggestion on their home page, based on what teammates earn from and they do not.

Setup: Lead, Task, Event and Opportunity score out of the box. For Quote, register it in Novigem Admin and add one record-triggered Flow that calls the packaged Evaluate Record with Novigem action. No Apex, and everything still runs inside your org.

Follow-up Friday
Head to head · ends today
Same rule for both desks: follow-up completed
Desk North31
Desk South27
MKDaily streak
6 days · bonus at 7
Mon
Tue
Wed
Thu
Fri
Mon
Tue
Speed to Lead earned.
Follow-up Pro still to earn.

Illustration: a one-day battle between two desks, one rep's streak and their badges.

04 · For the rep

Streaks, sprints and a desk to beat.

A busy desk does not need another report. It needs a reason to clear today's follow-ups before the next request lands, and a way to see that it counted.

  • Daily streaks for every day a rep earns points, with bonus points at 3, 7, 14 and 30 days in a row
  • Short timeboxed sprints: one day on same-day lead responses, or a push on open follow-ups
  • Head-to-head battles between two desks on the same rule, with a winner at the end date
  • Badges from the Badge Builder, collected on the rep's profile and announced in Chatter
  • Personal bests, so every rep has their own number to beat
05 · Impact

Measured on your own desk, in six weeks.

The pilot takes a baseline before the first challenge starts and compares at week six. These are the numbers an inside sales pilot usually tracks.

Quotes with a completed follow-up

Share of quotes sent in the period that have a completed follow-up Task against them

Same-day first response on new leads

Share of new Leads that moved out of New on the day they arrived

Calls logged with notes

Share of logged calls with comments above your word threshold

You only pay if you continue after week six. Start a pilot

Fit

Is Novigem right for your inside sales desk?

Good fit if
  • Inside sales and quoting desks that log calls, tasks and leads in Salesforce
  • Desks handling inbound requests from dealers or customers, many quotes per rep per day
  • Desk leads who only see weekly totals and want to see follow-through before Friday
Not ideal if
  • Teams that quote in a separate tool and never touch the Salesforce record
  • Desks that do not log calls or follow-ups as Tasks and do not plan to start
  • Teams looking for a dialler or a quoting tool. Novigem scores the work; it does not do it
FAQ

Questions from inside sales teams

Can Novigem score Quotes as well as Leads and Tasks?
Yes. Lead, Task, Event and Opportunity work out of the box. For Quote, register the object once in Novigem Admin and add one record-triggered Flow that calls the packaged Evaluate Record with Novigem action. No Apex, and the engine runs inside your org.
Will reps log more empty calls to climb the leaderboard?
Only if a rule pays for empty calls. Set a minimum word count on the call comments, require a status to change or a field to be filled, and a bare log earns nothing. The Rule Simulator shows admins exactly why a record did or did not score.
Can we run a short sprint, like one afternoon on open follow-ups?
Yes. Timeboxed challenges have a start and an end, so you can run one on a single day or a short window, alongside recurring weekly or monthly challenges. Goal pace shows each rep how many they still need to finish.
Can two desks compete with each other?
Yes. A head-to-head battle puts two people or two teams on the same rule, and the winner is decided at the end date. Leaderboards can also be scoped to one desk, and shown on a TV with the Novigem Wallboard.
Does any of our data leave Salesforce?
No. Novigem is a managed package on AppExchange that has passed the Salesforce security review. Rules, points and leaderboards all run inside your org.
Is pricing different for inside sales teams?
No. The same plans apply: EUR 399/month for 5 to 15 users and EUR 699/month for 16 to 30, with a 6-week pilot where you only pay if you continue.

Novigem for other teams

All teams