Sales Contest Software

Run sales contests inside Salesforce. Scoring happens when the behaviour does.

Most contest tools require a manager to pull a report, calculate scores, and send an update email. Novigem reads your Salesforce records directly and updates leaderboards in real time. No spreadsheet. No second login.

Real-time

scoring that updates when the behaviour happens

EUR 399/mo

team pricing · 5-15 users

3-5 days

from install to first live contest

The problem

Why most sales contest tracking fails

The typical workflow: a manager decides to run a contest, pulls a Salesforce report on Thursday, pastes the numbers into a spreadsheet, and sends an update email. By the time it lands in inboxes, the data is two days old. Reps have already moved on.

The research on extrinsic incentives is consistent: the shorter the gap between a behaviour and its reward, the more likely that behaviour repeats (Skinner, 1953). A Friday afternoon email about what happened on Tuesday does not close that loop.

The second problem is what gets scored. Most contest tools track outcomes: revenue closed, deals won, calls made. Outcome tracking rewards whoever had the best pipeline entering the contest. It doesn't change what anyone does on Wednesday afternoon.

Novigem scores the behaviours that produce those outcomes: activities logged with notes, opportunities progressed with next steps, contacts completed, follow-ups sent the same day as the meeting. Score the work, not just the win.

How it works

Six things that make contests stick

Scoring fires on record save

Points land the moment a rep saves a record in Salesforce. Not when a manager runs a report on Friday. Not at the end of the week. The feedback loop closes in seconds, which is what behavioural research says is required to reinforce a habit (Hamari et al., 2014).

Any Salesforce field, any object

Point rules attach to any standard or custom object in your org. Log a discovery call with notes: points. Move an opportunity past Proposal stage with a next step attached: points. The rules are configured in the admin UI with no Apex, no flows, no developer involvement.

Role-segmented leaderboards

SDRs compete against SDRs. AEs against AEs. CSMs against CSMs. Every leaderboard lives on the Lightning record pages and home page your team already works from, and updates as records save. Put the same leaderboard on a TV with the Novigem Wallboard if the team shares a floor. No second login, no browser extension, no separate dashboard to remember to open.

Head-to-head battles

Two reps, or two teams, one rule, one window. A head-to-head battle scores both sides from the same records and shows who is leading while the contest is still running. Pod against pod, new business against existing, or one rep who asked for the rematch. Team scoring and individual scoring both work.

Automatic Slack recognition

When a rep hits a milestone, a badge, or wins a challenge, Novigem publishes a Salesforce platform event carrying the person, the points and the challenge. If your org already connects Salesforce to Slack, a record-triggered Flow posts that straight to a channel. Clicks, no code, and no waiting on us. Chatter and email notifications work out of the box. A built-in Slack toggle is on the roadmap for teams who would rather not build the Flow.

Improvement tracking, not just rankings

The same three people winning every contest teaches everyone else to stop competing. Novigem tracks improvement against prior-period performance so reps in the middle of your distribution have a meaningful number to chase. Research on social comparison (Festinger, 1954) shows peer comparison only drives effort when the gap feels closeable.

Contest types

27 contest ideas, organised by the behaviour they build

The best contests target a specific behaviour problem, not a revenue outcome. Below are the five categories with examples you can run in Salesforce today.

Activity behaviour7 ideas

Daily logging streaks, discovery call depth, same-day follow-up

Pipeline hygiene6 ideas

Stage progression, stale deal review, contact completeness

Speed4 ideas

Speed-to-lead, proposal velocity, dormant reactivation

Team challenges4 ideas

Pod vs pod, head-to-head battles, collective streaks, coaching pairs

Quality and outcome6 ideas

Win rate, multi-threaded deals, biggest improvement

Full list with setup instructions

Read the 27 contest ideas

Where the contest lives

Four leaderboards, and nobody has to open a dashboard

The leaderboard on the home page

The one a rep sees without going looking for it. It sits on the Salesforce home page they already open every morning, ranked by the rule the current contest runs on.

The leaderboard on the record

Standing shown on the Opportunity or Case the rep is working, at the moment they save it. Points land, the leaderboard moves, and the rep sees both without leaving the record.

The battle board

A head-to-head leaderboard with two sides rather than a ranked list. Two reps or two teams, the same rule, both scores updating as records save.

The TV leaderboard

The Novigem Wallboard puts a live leaderboard on a screen for teams that share a floor. It is a board rather than a broadcast: no video segments, no studio production, no hardware to buy from us.

Every leaderboard reads the same ledger, so a rep never sees one score on the record and a different one on the screen. Role segmentation applies everywhere: an SDR leaderboard stays an SDR leaderboard whether it is on a laptop or a TV.

Be honest with yourself

Is Novigem the right fit?

Good fit if

RevOps managers who currently track contests in a spreadsheet or Slack thread
Sales leaders whose SPIFFs spike for two weeks and then fade
Salesforce Lightning Experience orgs with 5-100 reps
Teams where incomplete records and missing next steps are a recurring forecast problem
Managers who want recognition to happen automatically, not on a Friday email

Not ideal if

Teams not on Salesforce Lightning Experience
Broadcast production on the screen: video segments, studio-style presentation, or display hardware supplied by the vendor (Novigem Wallboard puts a live leaderboard on a TV, but it is a board rather than a broadcast)
Enterprise orgs of 200+ reps needing structured coaching modules and SLA-backed support
Teams without any Salesforce process to score (Novigem needs existing records and fields to work from)

Considering the full gamification system, not just contest tracking? See how Salesforce-native gamification works

Pricing

Transparent pricing before any conversation

Novigem

Team · 5-15 users

Challenges, points, leaderboards, Slack

EUR 399/mo

Business · 16-30 users

Everything in Team

EUR 699/mo

Enterprise · 31+

Custom scope

6-week pilot

Low-risk: you only pay if you continue

On request

What the pilot includes

KPI definition session before the pilot starts
Full platform configuration (2-4 hours, no developer needed)
Baseline measurement for the metrics you're targeting
Week-six review: lift vs. baseline, decision on full rollout
No upfront commitment: you only pay if you continue after the pilot

Free tool

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FAQ

Questions before you start

Does this replace a SPIFF?

Not exactly. A well-run SPIFF creates short-term urgency for a specific outcome. Novigem runs contests that score the behaviour inputs behind that outcome, continuously, not just during a three-week sprint. The two work well together: a SPIFF breaks the old pattern; Novigem's point system builds the replacement habit after the SPIFF ends.

What is sales contest software?

Software that runs a sales competition end to end: it defines what earns a point, scores every rep automatically as they work, and shows a live leaderboard instead of a spreadsheet somebody updates on Friday. Most tools sit beside your CRM and pull data across on a schedule. Novigem runs inside Salesforce, so the score moves the moment a record saves.

Do I have to design every contest from scratch?

No. The Challenge Library ships ready-made challenge templates covering activity logging, pipeline hygiene, speed to lead and team battles. Start from a template, change the rule or the window to match your process, and run it. Building one from an empty rule builder is an option rather than a requirement.

Can I run multiple contests at the same time?

Yes. A typical setup runs one activity behaviour challenge and one pipeline hygiene challenge simultaneously. Different metrics, different scoring windows, different winners. Reps with varied roles can be in different challenge groups at the same time.

What Salesforce objects does it work with?

Any standard or custom object in your Lightning org: Activities, Opportunities, Contacts, Leads, Cases, or custom objects. Point rules reference the field criteria you define, so Novigem works with whatever your team's Salesforce process already looks like.

How is this different from just building a Salesforce report?

A Salesforce report shows you the score after the game. Novigem shows it during. Points fire on save, leaderboards update in real time, and reps see their standing on the record pages they already work from. A report also requires someone to schedule it, pull it, and distribute it. Novigem does none of that manually.

Can I measure whether the contests are working?

Yes. Novigem tracks baseline metrics before each challenge starts. At the end of the challenge window you compare activity volume, data quality scores, or pipeline movement against that baseline. The 6-week pilot is structured specifically around defining those KPIs upfront and measuring lift at week six.

Is Novigem on the Salesforce AppExchange?

Yes. Novigem is a managed 2GP AppExchange package that has passed Salesforce's security review and is listed on AppExchange. Install it directly from the listing, or start with the 6-week pilot programme.